8 tips for product promotion
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tips promotion

Imagine. You are about to launch your new product or service and want to reach as many audiences as possible. Run an ad? Update a website? 

Where to start?

Read the article!

Use Email Marketing

Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made purchases from an email marketing message?

Let's try to increase the conversion. So, what you can do in mailing lists:

  • Focus more on benefit value of the new product than its features
  • Highlight the offer in your subject line
  • Use preheader text to further increase open rates

Write a blog post

Writing a blog post on a newly launched product is a great way to get to know 

  • all the details
  • features
  • benefits you might otherwise include on your landing page

Also, you can share a link to a blog post via email or co-network. 

For more efficiency and benefit of the blog, focus on search engine keywords

Share customer reviews

One of the best ways to promote a new product or service is to let your customers promote it for you.

Choose the best reviews about your company, for example, from Clutch.

Something about Clutch. It is a service which interviews real clients, collects data, and compares competitors to help you find a firm for your next project.

Something about Clutch. It is a service which interviews real clients, collects data, and compares competitors to help you find a firm for your next project.

Take your products to their everyday life

Yes, this works. Choose the right social network. Share your information about products where your customers spend their time. 

If we talk about 30+ customers, pay attention to Facebook, if your audience is 18-30 guys - choose Instagram. 

This difference may be due to the desire of young consumers to move on to the next trends. Instagram is a great platform for visual content and is growing fast. Facebook is aimed at an older audience. 

What is the fundamental difference? 

Instagram audiences make impulse purchases based on photos. On Facebook, the audience needs to compare, think about the advantages and disadvantages of the product.

Also keep in mind Twitter - make entertainment content and don’t forget about links!

Run Facebook ads

If you make content to social networks, you should promote it there. Choose Facebook Ads and build the promotion strategy.

Target long-tail keywords

Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search, you’re missing out.

Make sure your website is responsive

Ensure that your website is accessible and comfortably viewable across a range of devices. 

  • Check that product cards are displayed correctly on the smartphone
  • Ensure the photos on the website are adapted

Make sure your website if fast

If the website takes a long time to load or product photos are not visible, the buyer is more likely to minimize the tab with your store. After all, what does a person value? Convenience, speed, the fullness of meaning.

Conclusion

The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. Regardless, you should use multiple channels and cross-promote.

The more channels you use, the more likely you are to grab a large audience.

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